SEO Best Practices — Quick Reference Guide
Titles & Headings
Use clear, keyword-rich page titles under 60 characters. The main heading (H1) should match or closely relate to the title. Use H2 and H3 for subheadings to structure content.
Content Optimization
Write naturally with relevant keywords in the first 100 words. Keep sentences clear and concise. Avoid overstuffing keywords—focus on readability.
Images
Use properly sized and compressed images (WebP or JPEG). Add descriptive alt text that explains the image content for accessibility and SEO.
Links
Link to other pages within the site using relevant anchor text. When linking externally, use reputable sources and set links to open in a new tab.
Meta Descriptions
Keep meta descriptions under 160 characters. Summarize the page or post content clearly and naturally include keywords.
Mobile-Friendliness
Ensure text and images display properly on mobile devices. Avoid large blocks of text—break content into smaller sections for readability.
Editing and Updates
Regularly update content to keep it relevant. Fix typos, refresh outdated info, and replace broken links to maintain quality.
User Experience
Use short paragraphs and simple formatting. Make sure buttons, links, and key information are easy to find.
